Online Business Intelligence Spring 2018

In this week's lectures we learned the basics of Network Analysis. This is a very fascinating area of study and although I have some exposure to network analysis from previous course work I'm just thrilled by the possibilities and am eager to dive in. As internet usage proliferates further and further and proliferates, as we advance toward a holistic internet of things, we are increasingly engaging with others in new and meaningful ways and the networks we form can yield tremendous insight into our lives. To be able to tap those networks and analysis the data therein has huge implications not just for business but all analytical fields. In our first lecture we discussed the basics of what networks are. Defined as a collection of entities and the relationships among them, networks quite literally are our every interaction quantified into graph form. Each individual in a network, be they a person or a website, is a vertex, and every interaction or relationship is an edge. These...

In this week's lectures we discussed both web analytics in general and the google analytics platform specifically. In Lecture 9 we define web analytics as the analysis of data obtained through a website. This data is usually collected via cookies which record a visitor's activity as they access, navigate through, interact with, and eventually leave an organization's website. Once collected, we can use the Web Analytics Cycle to process and analyze the collected data. This includes setting goals for the organization, determining if those goals are being met, gathering reports on the collected web data,  analyzing those reports, and making recommendations to improve the organization's website/s to meet those goals. We utilize the 5 "w's" in analyzing web data: who, what, when, where, and why (we also capture how, which has some uses I will discuss later).  In Lecture 10 we walk through the Google Analytics platform. Google Analytics is a free web ana...

Over the past few weeks since the first blog we've covered a huge amount of material, which is really no surprise for an 8 week class. Though we move fast and furious through our material it never fails to be interesting, thought provoking, and applicable in fairly diverse ways. I noticed one of my classmates used Tableau to visualize the bodycount for HBO's hit bloodbath (show) Game of Thrones, and if that doesn't stand out like a novel application then I don't know what does! It's certainly inspiring me to attempted my own mapping of pop culture; probably something to with the character connections from one of those great, sprawling historical epics. Dickens maybe. Or The Wire. In the meantime, let's look back on what we've done so far. In Week 2 we considered the Balanced Scorecard, which is essentially a framework with which to define business goals. A Balanced Scorecard helps define key performance indicators (KPI) and important metrics, and how to ma...